... new titles ... new challenges ... new rewards ...
Whilst we're quite happy to take musicals with well-known titles into our catalogue, and do so quite regularly, we're keen to promote lesser-known works by contemporary writers and composers.
Some musicals are timeless and will always find a place on a stage (for example: 'Oklahoma', 'Fiddler On The Roof' etc), but others bloom and fade as tastes change. We see part of our role as a publisher and rights-holder as being a provider of material to fill the gap left by musicals that have had their time (for example: 'The White Horse Inn', 'Die Fledermaus', 'Bless The Bride' etc).
... new titles ... new challenges ... new rewards ...
... we have new musicals that have been tested through one or more productions before being assessed by us for contract and publication ...
... the challenges to you are :-
- courageousness ("are we adventurous enough to choose one of their titles");
- intellectual ("will our cast and crew be stimulated by the experience?"); and
- administrative ("can our marketing team deliver an audience and hence a profit?").
... the potential rewards though are many :-
- for amateurs, you may attract new members of cast who would frown on appearing in 'Oklahoma', but might fancy something more contemporary. Also, given the right marketing, you could attract a new audience, one that may well be interested in your next production.
- for fringe and professional, there is a return to be made from appropriately funded productions of new work in the right space with the right cast and the right audience.